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Rokt enables advertisers to acquire new customers by engaging high-intent shoppers immediately after purchase across leading ecommerce sites. The new Awin MasterTag integration with the Rokt SDK allows Rokt to receive enhanced conversion data (e.g. user agent, IP and amount) for all approved conversions on an advertiser’s site. These data points power Rokt’s AI decisioning engine to optimize bids and targeting for stronger performance. Advertisers continue managing campaigns via Awin while optimizing through Rokt.
