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Optivo: i: One click activate the Attribution Tool within the Awin Mastertag plug in store ii: ID Resolution & Filtering 1. Our technology matches users to our consented UK database and excludes existing customers from your CRM iii: Trigger Email Sequences 1. Branded emails are sent automatically, from soft-touch nudges to sales-focused messages. iv: Convert & Optimise 1. Every campaign learns and improves. You recover more visitors with less effort. Attribution Tool: Works based on hashed email addresses. When we send traffic to your website from our email campaigns, we have permission via our own opt-in to track that user. Once they make a purchase, you have permission to send an encrypted hash of the email address to us. We can then run a lookup to see if that user was directed to you through the emails we sent on your behalf – essentially, we are in a consent bubble. This means we can accurately track sales.