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How it works

Rokt enables advertisers to acquire new customers by engaging high-intent shoppers immediately after purchase across leading ecommerce sites. The new Awin MasterTag integration with the Rokt SDK allows Rokt to receive enhanced conversion data (e.g. user agent, IP and amount) for all approved conversions on an advertiser’s site. These data points power Rokt’s AI decisioning engine to optimize bids and targeting for stronger performance. Advertisers continue managing campaigns via Awin while optimizing through Rokt.

Features

Rokt delivers incremental acquisition and scalable performance that complements existing affiliate and paid channels, by combining purchase data, AI targeting, and first-party identity signals.

Rokt delivers incremental acquisition and scalable performance that complements existing affiliate and paid channels, by combining purchase data, AI targeting, and first-party identity signals.

100% verified, highly viewable traffic at moments when attention is highest and conversion intent is at its peak.

100% verified, highly viewable traffic at moments when attention is highest and conversion intent is at its peak.

Enhanced conversion data which increases precision in targeting and bidding.

Enhanced conversion data which increases precision in targeting and bidding.

Advertisers typically see 30+% improvement in campaign performance and scalability (depending on campaign setup).

Advertisers typically see 30+% improvement in campaign performance and scalability (depending on campaign setup).

Fully supported by Rokt’s account and technical teams for setup and ongoing optimization.

Fully supported by Rokt’s account and technical teams for setup and ongoing optimization.

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