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Unlike many marketing automation tools, Blueknow's solution provides a direct and permanent link to the consumer's shopping cart, ensuring the cart is always available regardless of the device, login status, or browser cookies. This is a key differentiator as it eliminates the frustration of an empty cart and protects brand reputation. Additionally, it leverages AI to maintain personalized, two-way conversations with customers who initiate a dialogue, addressing their concerns and guiding them toward completing their purchase.
