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We do Retargeting — a powerful advertising technique where online advertising is showed to users who have viewed and visited the advertiser's website, but did not complete a purchase.

Powered by advanced, proprietary machine learning, Preciso is a Real-Time Bidding platform designed to help brands and agencies run high-performance programmatic display and native advertising campaigns. In real time, our Smart Bid platform processes billions of data signals to build granular audience profiles based on intent, interests and likelihood of conversion, and instantly evaluates each impression. Our intelligent bidding engine ensures efficient acquisition of new customers, whilst re-engaging lost users, for great results: - Higher ROI: AI-driven bidding and targeting ensures maximum return on every one of your ad dollars. - Better Audience Reach: Our platform helps you identify new, high-value customers and re-engage past visitors with precision. - Improved Conversions: Dynamic retargeting and personalised creative help boost engagement and sales to drive results. - Incremental Lift: Integrated analytics provide transparent reporting on performance metrics to measure lift beyond organic conversions. Our clients benefit from a dedicated account management and support team who oversee setup, strategy and optimisation, ensuring seamless delivery and measurable outcomes. With Preciso, advertisers achieve higher performance, reduced acquisition costs, and greater accountability across their digital marketing investments.

Optivo: i: One click activate the Attribution Tool within the Awin Mastertag plug in store ii: ID Resolution & Filtering 1. Our technology matches users to our consented UK database and excludes existing customers from your CRM iii: Trigger Email Sequences 1. Branded emails are sent automatically, from soft-touch nudges to sales-focused messages. iv: Convert & Optimise 1. Every campaign learns and improves. You recover more visitors with less effort. Attribution Tool: Works based on hashed email addresses. When we send traffic to your website from our email campaigns, we have permission via our own opt-in to track that user. Once they make a purchase, you have permission to send an encrypted hash of the email address to us. We can then run a lookup to see if that user was directed to you through the emails we sent on your behalf – essentially, we are in a consent bubble. This means we can accurately track sales.