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Google Tag Manager

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How it works

Awin’s range of e-commerce plugins ensures quick integration with a variety of e-commerce platforms, making it almost as easy as installing an app on your smartphone. With robust attribution and regular updates for the latest features, our plugins deliver the highest quality tracking solutions. Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface

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