Sirdata offers display retargeting for performance-based campaigns. Ads are displayed based on the user's engagement level on a site on various premium websites like news sites (regional, national, international…), Radio&TV sites, services (weather, classified, maps…), portals, web mails, blogs, special interests (fashion, automotive, travel, finance, gaming and entertainment…). International sites include sites like Yahoo, MSN, CNN, Daily Mail, Vinted, Vogue, GQ, Elle, GEO, Rakuten, Skyscanner, TripAdvisor, eBay, Adevinta, etc. Display retargeting drives a very qualified traffic and helps finalize conversions that were previously aborted by users. However, since the retargeting pressure is adaptive, the negative feeling usually associated with retargeting is less harmful for the brand image of the advertiser. Sirdata will always value privacy before profit.
The plugin enables to gather all the necessary data to determine a score of engagement. It triggers pixels on each page according to its stage in the conversion funnel: homepage, product pages, cart page and order.
The plugin enables to gather all the necessary data to determine a score of engagement. It triggers pixels on each page according to its stage in the conversion funnel: homepage, product pages, cart page and order.
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