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tvScientific Platform


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How it works

tvScientific is the first and only CTV advertising platform purpose built for serious performance marketers. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit


Prove impact with real-time reporting and analytics All your questions, answered. tvScientific lets you easily track performance metrics like CPA and ROAS, while also giving you visibility into impact on brand lift and incremental value.

One platform, unparalleled visibility. Say goodbye to unknown touch points. With all of your inventory in one place, you can get a better look at your entire customer journey and are enabled to make real-time optimizations faster.

Target the right audience, at the right time Take control of your targeting tactics. With 15,000+ unique targeting segments, tvScientific helps you precisely reach the right people based on behaviors, interests, geography, and more.


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