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Preciso

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Features

AI-Powered Bidding Engine

Automatically bid on the right traffic to maximise ROI.

AI-Powered Bidding Engine

Automatically bid on the right traffic to maximise ROI.

Granular Audience Profiling

Build detailed user segments based on behavior, context, and intent.

Granular Audience Profiling

Build detailed user segments based on behavior, context, and intent.

Dynamic Retargeting

Re-engage abandoned or lapsed users with tailored creatives

Dynamic Retargeting

Re-engage abandoned or lapsed users with tailored creatives

Cross-Format Programmatic

Run both display and native ads, seamlessly from one platform.

Cross-Format Programmatic

Run both display and native ads, seamlessly from one platform.

Real-Time Optimisation

Improve performance mid-campaign by continuously adjusting targeting and bids.

Real-Time Optimisation

Improve performance mid-campaign by continuously adjusting targeting and bids.

Personalised Ads and Messaging

Boost engagement by serving the most relevant creative to each individual.

Personalised Ads and Messaging

Boost engagement by serving the most relevant creative to each individual.

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Optivo: i: One click activate the Attribution Tool within the Awin Mastertag plug in store ii: ID Resolution & Filtering 1. Our technology matches users to our consented UK database and excludes existing customers from your CRM iii: Trigger Email Sequences 1. Branded emails are sent automatically, from soft-touch nudges to sales-focused messages. iv: Convert & Optimise 1. Every campaign learns and improves. You recover more visitors with less effort. Attribution Tool: Works based on hashed email addresses. When we send traffic to your website from our email campaigns, we have permission via our own opt-in to track that user. Once they make a purchase, you have permission to send an encrypted hash of the email address to us. We can then run a lookup to see if that user was directed to you through the emails we sent on your behalf – essentially, we are in a consent bubble. This means we can accurately track sales.

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